Hotel in-room tech raises a glass to automatic wine

The hi-tech guest experience in hotel rooms has so far been limited mainly to just a handful of items.

Guests can automatically open or close the curtains, watch TV on their bathroom mirrors, stream a device to the big television, toggle the temperature from a tablet, book activities and services, etc.

But the tech is now shifting to how guests can manage the food and beverage element of their in-room experience.

Plum, a US-based, wine on-demand technology company, has this week launched a version of its product specifically for hotels.

The idea is that the device (stainless steel, 17 inches high, 20 inches deep, 15 inches wide, 50 pounds in weight) sits in a hotel room and acts as a virtual sommelier.

A touch-screen allows the guest to choose from a selection of wines (each with a description and notes as to their origin), then a glass is poured (a bit like a coffee dispenser) into a glass.

The device automatically tracks consumption, bills the guest profile and alerts housekeeping when bottles need replacing.

Plum says the technology gives hotel managers “the freedom to choose the wine and price point that best matches their guest’s preferences”.

“F&B executives can change wine seasonally, offer premium wine for their suites, or even customize the bottles to match the preferences of their VIP guests.”

Automatic wine is something that has also caught the attention of Marriott, with it recently starting tests of a similar service (a “portable wine cart”) through its Element brand, which is activated by a guest’s hotel room keycard.

Here’s a promo clip of the Plum technology:

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